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Purple veggies contain a particular type of antioxidant called anthocyanins gives plants (including flowers) their vivid violet colors. And why this is important?
Anthocyanins have consistently shown to reduce inflammation. Why is this important? Because chronic inflammation is one of the underlying causes of many diseases of our times.
Consuming a high amount of anthocyanins has been shown by a 2012 study published in The American Journal of Clinical Nutrition to improve many cardiovascular risk factors, including the ability to lower artery stiffness and lower blood pressure.
Anthocyanins are associated with cancer prevention. For example, a 2013 study published in Molecular Nutrition & Food Research suggests that purple sweet potato may protect against colorectal cancer.
Other research points to the ability of anthocyanins to help prevent age-related decline in the nervous system.